Branded merchandise is always a good idea for marketing your business to prospective customers and other businesses. This strategy can never be outdated because it benefits both the business and the customers immensely. Branded merchandise is perfect for trade shows, exhibitions, product launches, or career fairs.
Here are some reasons why branded merchandise should be one of your top marketing strategies in business:
- Creates Brand Awareness
Branded merchandise helps you create awareness for your brand among people. Studies show that companies that gave out promotional products or branded merchandise had a higher chance of people remembering their brand name. It was simply because the products that they gave were used frequently by the people, hence the easily recognition. Giving away branded merchandise to people has a powerful impact, compared to other mediums of marketing such as billboards, radio, or TV.
- Breaks The Ice
Giving away branded products can be a good way to break the ice between potential customers and other businesses that can partner up with your brand in the future. It’s a great way of introducing yourself and tells them about your company. At trade shows, people give away bags that contain their branded merchandise as they talk about their company to others. Sometimes people walk up to the booths just for the products, and you can see that as an opportunity to talk to them.
- Increase ROI
Branded merchandise greatly increases the return on investment of a company; twice as much as any regular ad campaign would. Ads come a dime a dozen but when you are giving out free products to people they remember you. After getting these products, the people will be more likely to explore other products or services that your company is offering.
- To Show Gratitude
Branded merchandise is a great way for a company to express their gratitude to their patrons, customers, and fellow business partners from other companies. It shows that you care and are here to connect with others on a more personal level rather than just a corporate one. It makes people realize that you put people over profit and also note what interests them.
- Indirect Marketing
Branded merchandise is an excellent way to market your brand to the people using products that are common everyday items such as pens, mugs and T-shirts etc. When other people use your products, they function as your indirect marketers in public and. The products are then shared and talked about with others as well; this in turn does more than any other run of the mill ad campaign ever would.